New Line of Brita® Pro™ Whole Home Water Filters and Softeners Launches in Select States Nationwide

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HICKORY, N.C. (January 22, 2018) –A new line of professionally installed water filters and softeners from Brita® PRO™ were launched today for residential and light commercial use. The products will be available through a network of authorized dealers that will install and service the systems.

The line is a first for the Brita® brand and will include high-capacity, whole house filters and softeners that will address water quality issues such as hard water, iron, sediment, acidity, taste and odor.

“Dealers are excited about offering consumers a line of high-capacity filters and softeners with the Brita® name,” says Jackie McCaleb, President of Protect Plus Pro, LLC, the distributor of Brita PRO products. “For years, families have trusted the Brita® brand to deliver great-tasting drinking water. Now, that same peace of mind will be available throughout your whole home.”

Already, the company has established dealerships around the country, including:

Headquartered in Hickory, North Carolina, Protect Plus Pro, LLC licenses the Brita PRO brand name from
The Clorox Company.