HICKORY, N.C. (January 22, 2018) –A new line of professionally installed water filters and softeners from Brita® PRO™ were launched today for residential and light commercial use. The products will be available through a network of authorized dealers that will install and service the systems.
The line is a first for the Brita® brand and will include high-capacity, whole house filters and softeners that will address water quality issues such as hard water, iron, sediment, acidity, taste and odor.
“Dealers are excited about offering consumers a line of high-capacity filters and softeners with the Brita® name,” says Jackie McCaleb, President of Protect Plus Pro, LLC, the distributor of Brita PRO products. “For years, families have trusted the Brita® brand to deliver great-tasting drinking water. Now, that same peace of mind will be available throughout your whole home.”
Already, the company has established dealerships around the country, including:
- AquaMax, McAllen, Texas
- BP Lone Star, Plano, Texas
- L.I. Drinking Water Solutions, Bohemia, New York
- Precise Water Care, San Antonio, Texas
- PUR2o Water, Randolph, New Jersey
Headquartered in Hickory, North Carolina, Protect Plus Pro, LLC licenses the Brita PRO brand name from
The Clorox Company.