Privacy Policy

Protect Plus, LLC (“Protect Plus“) operates BritaPro.com and may operate other websites. It is Protect Plus’ policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors
Like most website operators, Protect Plus collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Protect Plus’ purpose in collecting non-personally identifying information is to better understand how Protect Plus’ visitors use its website. From time to time, Protect Plus may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Protect Plus also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on BritaPro.com blogs/sites. Protect Plus only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information
Certain visitors to Protect Plus’ websites choose to interact with Protect Plus in ways that require Protect Plus to gather personally-identifying information. The amount and type of information that Protect Plus gathers depends on the nature of the interaction. For example, we ask visitors who sign up at BritaPro.com to provide a username and email address. Those who engage in transactions with Protect Plus are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Protect Plus collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Protect Plus. Protect Plus does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics
Protect Plus may collect statistics about the behavior of visitors to its websites. Protect Plus may display this information publicly or provide it to others. However, Protect Plus does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information
Protect Plus discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Protect Plus’ behalf or to provide services available at Protect Plus’ websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Protect Plus’ websites, you consent to the transfer of such information to them. Protect Plus will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Protect Plus discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Protect Plus believes in good faith that disclosure is reasonably necessary to protect the property or rights of Protect Plus, third parties or the public at large. If you are a registered user of an Protect Plus website and have supplied your email address, Protect Plus may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Protect Plus and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Protect Plus takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Protect Plus uses cookies to help Protect Plus identify and track visitors, their usage of Protect Plus website, and their website access preferences. Protect Plus visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Protect Plus’ websites, with the drawback that certain features of Protect Plus’ websites may not function properly without the aid of cookies.

Business Transfers
If Protect Plus, or substantially all of its assets, were acquired, or in the unlikely event that Protect Plus goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Protect Plus may continue to use your personal information as set forth in this policy.

Ads
Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Protect Plus and does not cover the use of cookies by any advertisers.

Privacy Policy Changes
Although most changes are likely to be minor, Protect Plus may change its Privacy Policy from time to time, and in Protect Plus’ sole discretion. Protect Plus encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a BritaPro.com account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

United States Map

Trust Brita PRO to protect your family’s water supply.

Only Brita PRO customizes its whole-home water filter to remove all impurities from your family’s water. And only Brita PRO tests your water with an independent, EPA-certified lab before and after installation to deliver the peace of mind you get when you know that your family is safe.