The Way to Get Clean, Soft Laundry Load After Load

You may be doing everything you can from sorting your laundry, treating stains, and using the right detergent, to choosing the correct wash cycle and temperature for your loads. However, if your laundry feels stiff, looks discolored, doesn’t come out clean, causes skin irritation, has more instances of fabric tears or weaknesses, or your bath towels lose their absorption, the problem may be your hard water.  Soft water is ideal for washing laundry and is the way to get clean, soft laundry load after load. 

Hard water is high in dissolved minerals including calcium and magnesium. These minerals prevent water from mixing effectively with detergent and instead bond with the soap, sticking to the fabric fibers, drawing in more dirt, causing discoloration, and making cloth stiffer and more likely to tear. In addition, hard water can often cause clothing and linens to irritate skin, especially for those with sensitive skin or other skin conditions.

Soft water cleans clothing more effectively than hard water so less laundry detergent is needed. Using less detergent means all of the detergent is rinsed from clothing and household articles, leaving them soft and clean. Laundry that is washed in soft water also requires little to no fabric softener. When you use soft water, using warm or hot water to do your laundry is unnecessary as clothing will be thoroughly cleaned with cold water.

Hard water is not only tough on your clothing and linens, but mineral deposits can greatly reduce the lifespan of your laundry equipment, increase the cost of the heating your water and reduce the efficiency of your machine. The best performance and savings can be found with a water filtration and softening system that can result in buying less detergent, saving on utility bills, allowing clothes to last longer and giving your laundry machine its greatest lifespan. 

Hard water can easily be turned into soft water by using a high-quality filtration and softener system that removes hard water minerals. Brita PRO’s whole home filtration and softening system improves the quality of water while maintaining high flow rates. To remove minerals in hard water, the softener system uses ion exchange technology. Untreated water enters a softener tank first, where negatively charged resin beads bond with the positively charged minerals in the water to remove them before the water enters into the home’s pipes.

When you are looking to correct your hard water, discover all the benefits of installing a Brita PRO whole home water softener system to filter to remove the hard minerals. 

Learn more ways a Brita PRO Home Water Filtration and Softener System can make your life better at

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Trust Brita PRO to protect your family’s water supply.

Only Brita PRO customizes its whole-home water filter to remove all impurities from your family’s water. And only Brita PRO tests your water with an independent, EPA-certified lab before and after installation to deliver the peace of mind you get when you know that your family is safe.