New Line of Brita PRO® Whole-Home Water Filters and Softeners Launches in Select States Nationwide

HICKORY, N.C. (January 22, 2018) – A new line of professionally installed water filters and softeners from Brita PRO® were launched today for residential and light commercial use. The products will be available through a network of authorized dealers that will install and service the systems.

The line is a first for the Brita® brand and will include high-capacity, whole house filters and softeners that will address water quality issues such as hard water, iron, sediment, acidity, taste and odor.

“Dealers are excited about offering consumers a line of high-capacity filters and softeners with the Brita® name,” says Jackie McCaleb, President of Protect Plus Pro, LLC, the distributor of Brita PRO products. “For years, families have trusted the Brita® brand to deliver great-tasting drinking water. Now, that same peace of mind will be available throughout your whole home.”

There are currently over twenty Brita PRO dealers throughout the United States, with more signing on each month.

Headquartered in Hickory, North Carolina, Protect Plus Pro, LLC licenses the Brita PRO brand name from
The Clorox Company.

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Trust Brita PRO to protect your family’s water supply.

Only Brita PRO customizes its whole-home water filter to remove all impurities from your family’s water. And only Brita PRO tests your water with an independent, EPA-certified lab before and after installation to deliver the peace of mind you get when you know that your family is safe.