Brita® PRO Frequently Asked Questions

What is Upflow Regeneration?

Traditional water softeners use “downflow”, which depletes the unused portion of the resin bed with every regeneration. Think of it as draining your gas tank before filling it up.

Brita® PRO Platinum and Gold Systems use “upflow” regeneration, which drives the hardness minerals up through the already depleted resin and out to drain, saving both salt and the unused portion of the resin for future use. In fact, that process supercharges the bottom portion of the softening bed, providing more consistent and softer water at a lower cost.

What are chloramines?

Chloramines are disinfectants used to treat drinking water. Chloramines are most commonly formed when ammonia is added to chlorine to treat drinking water. Chloramines provide longer-lasting disinfection as the water moves through pipes to consumers. This type of disinfection is known as secondary disinfection.

To learn more about chloramines and how they’re used in your market,
please contact your local authorized Brita® PRO dealer

What is hard water?

Hard water has a high mineral content and can cause damage to household appliances, soap scum buildup on glassware, and itchy, dry skin.

Water softeners remove minerals, such as calcium and magnesium, through the process of ion-exchange.