News From Jackie
Hello BRITA® PRO Dealers!
Our new program is off and running, and I’m very excited to report that Craig Dodd is busier than he has ever been handling all the inquiries from prospective dealer candidates across the U.S. Our participation in the WQA Exhibition and Trade Show in Denver generated a high level of activity within the water treatment community, and understandably some anxiety from our competition. This is very encouraging to see.
We are also enjoying a wave of new customer leads generated from Meghan’s “free water test” mailer campaign. The response has been impressive so far, with some of the leads coming to us through her social media posts campaign. Our BRITA PRO Dealer in Dallas was the first to send in their mailing list and take advantage of our offer to mail out 200 “free water test” boxes to potential customers. Within the first week, nine were returned to our office which represented “hot leads” for BP Lone Star. You are definitely missing out on a great, FREE, marketing opportunity if you haven’t provided Meghan a mailing list for your own operation.
Testing is currently underway for our IAPMO product claim certifications on our new BRITA® PRO POE softeners and filters, and we anticipate completion of the testing in mid-July. Following certifications, we will register the products with the various states that require registration, which will open up new Dealer markets in Wisconsin, Iowa, Massachusetts, and California. Our newest Dealer in Poway, CA is excited about this because he is signed up and ready to begin installing equipment as soon as the registration process is complete.
I could go on and on, but I’d like to just thank everyone for your commitment to our new program and your efforts so far to grow our new product line. We have a fantastic group of BRITA® PRO Dealers and I’m proud to be on the same team with such a fine group of professionals.
Welcome New Dealers!
We’ve welcomed three new dealerships this month:
- AquaServe, Broomfield, Colorado
- El Paso Water Softeners, El Paso, Texas
- Rooter-Man Plumbers, Poway, California
All three have been VERY busy getting the brand integrated with their business and their orders in the system.
The team at El Paso has even installed their first order within a week of signing on! They really hit the ground running and are busy distributing water test kits and knocking on doors. Congratulations to the El Paso team! Pictured below: Riley (left) & Jeff (right) with their first installation, a Platinum Softener and a Carbon + KDF Filter.
The homeowner Ashley Wells is proud of her new system, too!
Send us your good news and best practices. We’d love to share them with the rest of the network!